Why PR Remains the Most Important Marketing Tool
In this changing marketing world where advertisements have become the most in thing for promoting a brand, its product and services, public relations still holds the ground as the most important marketing tool. Its myriad uses like reaching to your target audiences, establishing you as an expert in your field and branding your company effectively above all your competitors make it the best tool available for marketing. It offers validation as well as credibility to your products and services that helps in the growth of your business. This is the reason why even the companies who are spending a lot of money in their advertisement campaigns still go for PR to disseminate their brand message to the common people. The statement of world richest man, Bill Gates who says he would even spend his lost dollar in public relations campaign, substantiates the importance of public relations campaign.
Let's understand why PR remains the most important marketing tool through an example. Suppose you own a firm that deals in beauty products and you advertise about your products on the leading channels and newspaper. The advertisement tells viewer and readers how good is your product, what your product is specially meant for etc. Now you take the help of beauty PR and launch a PR campaign. Through this campaign an article appears in the leading newspaper talking about your products strength and what are the benefits that one can get from using your product. Now compare the impact created by both these mediums. By reading your advertisement the reader may think that it may be a hype created by you to sell your product, but the application of beauty PR and the article giving the neutral views, the people are bound to believe more on your product review. The belief generated in this way helps the company to get the maximum number of clients and your beauty product will become an instant hit in the market. This is owing to the simple fact that people know that advertisements are meant for selling a product while the product review in PR is meant for giving them information.
The public relations have the ability to offer the credibility and sense
of trust that makes it the most effective means of marketing and branding.
For effective public relations campaign you must know your goals and ambition
and should clearly tell your PR firm what you actually want from them.
All the above-mentioned reasons clearly indicates why PR remains the most
important marketing tool even today. So if you are a company dealing in
any sort of products, say for example beauty products then PR or beauty
PR is the best way to go. It will not only promote your products and
services but will increase your productivity and profit as well.